The Team

Pranoti has over twenty years’ experience across the spectrum of marketing; from market research, to advertising to marketing communications, and more recently as an independent brand strategy consultant to small agencies and start-ups. 

 

She has worked with Rediffusion DYR, Ogilvy, and Kimberly Clark Ltd and consulted with companies like Lenovo, A C Nielsen, Terratech Earth Science, agencies like Rickshaw, Thought Blurb and multiple MSME’s. She has worked on multiple categories from food & beverages, consumer goods, consumer durables, finance, realty, green tech and Information technology. She has also created business content for companies looking to showcase their capabilities for raising venture capital and new business. 

 

She has published a book “Mamma Mia” with WonderHouse Books in 2020 - a humorous illustrated book for parents, a children’s picture book “Ina and Kai save the beach” commissioned by Zooboos. She is currently working on a couple of children’s picture books and collaborating on a marketing book. She as written articles, research papers professionally on Brand Equity and personally on Women’s web, Momspresso and other lifestyle publications.​